There are 3 C’s in stationery design that I often see people mix up. As consumers you should know what’s out there and what service suits your vision.
So what do the 3 C’s really mean?
- Customizable – essentially this means you’re working with a template. You choose a pre-made design and the stationery designer alters the information or sometimes even the fonts/colours to create something that is perfect for you. Many will have the same design as you – it’s like you and your friend buying the same jeans but in a different size. (Side note: check out the Etsy shop for our customizable items!)
- Custom– this is similar to customizable design but you have a bit more wiggle room. You can choose from templates,
pre-assembled structures, pre-made artwork and mix them all together to create your perfect piece of stationery. This is often confused with couture because you’re able to choose from different areas and create something that is your own. There will still be others out there that will have the same or a similar design as you. It’s like you and your friend buying the same jeans, but in different colours and perhaps mixing it up with different accessories to get that distinctive look.
- Couture –With a couture service you sit down with your stationery designer and create a suite especially for you. You choose everything from the paper, structure and treatment. Many do couture differently but for us this also means a hand-drawn illustration that matches your style. It’s like creating a custom piece of art exclusively for you. The creation process is definitely something that everyone should experience once in their life. It’s like Marc Jacobs creating clothing just for you – with your body shape, trends and personality in mind! You can only imagine how beautiful that collection would look on you! 😉
For many years, Vibrance Designs only offered Couture Invitations and Stationery, it’s only recently that we ventured into the customizable market with our Etsy Shop. We do offer some custom work but that’s on a smaller scale.
If you have more questions on this topic or another – leave us a comment and we’ll be happy to answer all your Stationery 101 questions!